Social media marketing is one of the powerful strategies today and is utilized by most of the marketers. But are you matching your strategy with the current updates? If not, then you are failing to target your potential customers. Don’t miss what you deserve, we’ve some of the important social media changes that you need to implement in your strategy. Check it out.
Facebook Video Metrics Changes
Facebook has added aggregate minutes viewed that let marketers see the no. of minutes their viewers spent watching all of your videos. It also added video metrics benchmark to compare the current and historical performance. Marketers can see the performance of all the videos during a specific time period.
LinkedIn with Smarter Messaging Feature
With the changes to desktop redesigning, the professional network has launched smarter messaging feature. With this feature, members can reach out to their connections based on their criteria. Along with messaging feature, the professional network also provides contextual suggestions on the jobs and company pages.
Instagram Made Changes to Their Direct Messaging
Instagram simplifies its messaging service. It is allowing the users to see their reshares and texts appear in the same chat, displayed as on an ongoing thread. “A new way to send photo and video messages to friends…From a photo of your daily coffee to a sunrise shared from the top of a mountain hike, every Instagram moment contains something you find special,” reported Instagram.
YouTube Says No Ads for Channels
After the recent problems that YouTube had with their ads, they decided to take it seriously with an action. So they announced restrictions for channels that have less than ten thousand views. Also, in 2018, they will terminate the 30-second advertisements that we now cannot skip. Moreover, they are going to announce more changes in the future.
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